Michael Rotkin and Scott Paton talk the Future of SEO.

"As per a December 2014 Shareaholic report, social media dethroned search as the number one source of website referral traffic. And, if you zoom out the picture, you'll find that the traffic from social media has been picking up ever since 2011.

"Right now, backlinks are the most powerful factor for upping your organic rankings. But, are they necessarily the best way for Google to find answers to all kinds of search queries?

"We are getting more familiar and habitual with using the smaller screen for everyday activities. Google revealed that the number of mobile searches has overtaken those from desktops."

Thanks to http://neilpatel.com/2016/05/01/the-future-of-seo-5-stats-that-show-where-google-is-headed/ for getting us started.

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